From Bedrooms to Bigger Dreams: The Journey of Something Else

Something Else started in two small bedrooms—one in Mumbai, one in Kolkata—with a dream to do things differently. We didn’t just want to beat the market; we wanted to bring something fresh, original, and meaningful to the table. Our brand is about more than just unique clothing; it's about making a genuine impact. From creating better apparel to ambitious plans for free education, our vision is expansive, with dreams that begin where others stop.

A Foundation Built on Uniqueness and Generosity

Our mission is simple: offer original and distinctive clothing that resonates with those who wear it. We know copycats exist, but we want you to enjoy the real thing from us. That’s why we focus on creating exclusive designs and offering customisation options that make each piece truly your own. 

Big Plans, Bigger Surprises

While we’re bursting with ideas, some are too exciting to reveal just yet. Let’s just say, what’s coming next is going to be special, and we can’t wait to share it with you when the time is right. For now, enjoy shopping with us, and as a personal thank you, use the code 10kaDUM on any purchase—big or small.